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SEO Strategy: 3 Core On-site Components

The 3 Core Components of an Effective SEO Strategy

What is SEO (Search Engine Optimization)?

Search Engine Optimization is the process by which an SEO specialist aims to ensure that the number of visitors to a particular website is maximized through search engines, like Google, Bing or Yahoo. For the best results, you should always develop a SEO strategy which is measurable over a specific time
frame.

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The process of Search Engine Optimization includes employing a number of techniques in order to have a site appear high on the list of results returned by a search engine, thereby maximizing the amount of visitors to the site.

What are the 3 core components of an effective SEO strategy

1. Keywords

When somebody enters a request into a search engine they are searching for keywords. By using the keywords you imagine people might enter into the search engine when looking for the kinds of goods or services your business provides throughout your website, you are ensuring that your website will be high on the list of search results. You can use keywords in the body copy of your website, in naming the images of your website, in your blog posts or newsletters that are published on the site – all of the above will help increase your search engine ranking.

 

2. Meta Descriptions

While it used to be common practice to include your keywords in the title of a particular page, webmasters were abusing this SEO technique and pumping their titles full of keywords so that they would achieve a high ranking, without any of said keywords actually being relevant to the page’s content. That being said, meta tags are still very important to include in your descriptions of the page – these meta tags are still used by search engines, such as Google, to assess the validity of returning your page as a result to a search.

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3. Content

The more you’ve got on your site, the more likely the site is to rank well and the more likely the site is to provide a pleasant user experience. Whether that means publishing your newsletter to the site, blogging monthly or bi-weekly, or weekly, or whether it means including an FAQ section, or a comments section on your blogs or newsletters where customer praise and feedback can also help you boost your ranking; creating smart content is key to SEO.

If you’d like to learn more about SEO, or if you’d like help optimizing your own site, don’t hesitate to contact Electric Egg today!

SEO strategy 2017 - electric egg