Google AdWords: Your Online Strategy’s Helping Hand
What is Google AdWords?
Google AdWords is an online advertising program offered via Google that allows your business to grow and reach new customers at the very moment they’re searching for you. AdWords is a highly flexible opt-in that allows you to choose where your ad appears, set your own budget for AdWords based advertising as well as measure the success of your ad online.
How does it work?
What Google AdWords allows you to do is reach consumers looking for a service provider in your line of work the moment they type a key search phrase or keyword into the search engine. Your ad will also be visible on Google’s partner websites, as well as when a consumer browses websites with themes related to your business.
For example: Let’s pretend you own a Garden Services Company in Cape Town. You will have the ability to set your ad to appear to customers in that location, and when someone living in or visiting Cape Town searches Google for “Garden Services Cape Town” they could see your ad and click on it to connect directly to your business.
Why take the AdWords certification exam?
“The Google AdWords certification is a professional accreditation that Google offers to individuals [note: individuals are accredited, businesses are badged] who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.” – Google Partners Help: About the AdWords Certification
- Distinguish yourself as an expert in your field – improve your online presence and flaunt your dedication to getting your name out there. By becoming a certified online advertising professional, you’re showing clients that you’re serious about your business’s success.
- Help your business earn the Google Partner Badge – in order for your business to become badged you need to have at least one affiliated member who is AdWords certified, in addition to other requirements (See Google Partners Help for more). A business with a Google Partner Badge is a well-established, respected business.
For more information on how AdWords certification can help your business’s online advertising campaign, or for help with your business’s online marketing – don’t hesitate to contact Electric Egg today!