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Constructing a Social Media Marketing Plan: What is it and why do you need one?
Social Media Marketing Plan When you first draw up your business plan, one of the first steps is to identify your business’s vision and mission – and while any bloke off the street knows that [...]
Thinking Small Screen: Mobile friendly sites, Mobile Optimization, and Responsive Design
I for one don’t visit many websites on my iPad or laptop that cannot also open equally effectively on my iPhone. This is because, like most young business-minded people in 2016, I am constantly on [...]
The “How to Guide”: Effective Online Brand Management
In 2016, everything happens in cyberspace. If your business hasn’t got a website, it’s irrelevant. If you’re not responding to clients’ email inquiries every day, they’ll do business with somebody who is. And if you’re [...]
Word(im)Press: Awesome things you didn’t know about WordPress
These days everybody who’s somebody has a blog, a vlog and some kind of social media presence be it on Twitter, Facebook, Instagram, you name it. WordPress is the go-to source for the majority [...]
Good Brand = Top Priority
A good brand is the most important element of your marketing strategy and it’s an element many small business owners and entrepreneurs overlook. A ‘brand’ can loosely be defined as a “look, name, feature, design, [...]
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